Not So Negative Underwear

Two female entrepreneurs recently started a lingerie line that is stripping things down to the basics, in a really good way. Marissa Vosper and Lauren Schwab’s Negative Underwear collection (tagline “cut the crap” on its web site), is breaking the uncomfortable mold of pushed up, padded, and overly embellished designs while still staying stylish. A big POSITIVE for those of us wanting something cool and comfortable, without sacrificing the sexy. They definitely seem like girls’ girls and I’m loving their simple approach to intimates. Here are a few of my favorite minimal pieces from their winter whites collection.

Negative Underwear: Underwear $28 – $40, Bras$70 – $85, Sets $100+